The Feed Announcement 1130x600

The Feed becomes an Official Membership Benefit Provider of USA Cycling

By: Oriol Brull  April 25, 2022

USA Cycling partners with The Feed to offer members exclusive benefits to the largest online sports nutrition marketplace.

The Feed and USA Cycling are excited to announce their new partnership, as The Feed becomes an Official Membership Benefit provider to USA Cycling members. The Feed’s online marketplace offers over 250 top brands like USA Cycling’s Official Hydration Partner SkratchLabs, Maurten, Clif Bar, Honey Stinger, and USWE and gives users the ability to shop for “single servings” on most products.

“Our partnership with USA Cycling means we will be able to offer an exceptional experience to their members in order to help cyclists optimize their performance.” - Matt Johson, The Founder of The Feed.
“Partnering with The Feed expands the first class benefits our members have access to, now getting nutrition they’ll need for their next event.” – Scott Usher, Chief of Commerical Development.

USA Cycling members will have quarterly credit to spend at The Feed store, utilize free online nutrition support, access to educational webinars, and receive a personalized water bottle. Members will also not be locked into a specific brand and can choose from the largest selection of gels, hydration, bars, and performance supplements to fit their training and racing needs. To become a member of USA Cycling, please go here.

All USA Cycling Members can register for benefits from The Feed at this link.

Visit for more information on the athletes, events, and membership programs, and follow @USACycling across all channels for the latest on Team USA.