Just Bare Article

Just BARE® Teams Up with USA Cycling

Pilgrim’s is announcing that Just BARE® chicken, its brand committed to providing good food for more people, is teaming up with USA Cycling to extend its commitment and mission beyond the dinner table.

Just BARE is proud to sponsor USA Cycling in its mission to foster a shared commitment to safety, integrity, and the joy of cycling. We are inspired by individuals and organizations who selflessly champion causes and self-improvement with passion and perseverance. Nutrition plays an important role in an athlete’s routine, and Just BARE chicken provides the low-fat, high-protein nutrition necessary to maintain a balanced diet and improve human health, leading to optimum performance.

Just BARE's natural and organic boneless skinless chicken breasts are one of the richest sources of complete protein for athletes. According to the Academy of Nutrition and Dietetics, each 3-ounce cooked portion packs about 27 grams of protein as well as the essential amino acids our bodies require each day, making it a go-to protein source for cyclists of all levels.

"Goodness is what you feel after a long bike ride. It's what drives you to seek out and create healthy food. That's why we're committed to delivering more goodness to more people, at the highest level possible. Just BARE is excited to partner with USA Cycling,” said Laston Charriez, Chief Marketing Officer, Pilgrim’s. “We love that our Team Just BARE athletes exude goodness on and off the road. Like them, we are committed to a lifestyle grounded in health, wellness and integrity. Just BARE is proud to fuel the USA Cycling National Team as they pave the way to being the best.”

“Just BARE is a natural fit for our sport,” said Fuad Hamza, USA Cycling’s Chief Marketing and Sales Officer. “Chicken is a go-to protein source that many of our athletes consume regularly and serves as a foundational nutritional pillar helping them achieve their best. We are thrilled to welcome Team Just BARE to the USA Cycling family.”

About Just BARE® | Raising Goodness®

Just BARE® is distributed nationally by Pilgrim’s Pride. The brand lives its mission of good food for more people by providing Natural/No Antibiotics-Ever and Organic varieties of chicken with no antibiotics, no added hormones, no animal by-products (vegetable and grain fed), and no artificial additives. Just BARE Natural/No Antibiotics–Ever products are third-party humane certified and traceable to family farms. Organic Just BARE is USDA-certified organic. To find simply delicious recipes, nutrition information and general cooking and safe handling tips, visit www.JustBareChicken.com. Find Just BARE on Facebook, Twitter, Pinterest and YouTube.

About Pilgrim’s Pride

Pilgrim's Pride employs approximately 51,300 people and operates chicken processing plants and prepared-foods facilities in 14 states, Puerto Rico, Mexico, the U.K, and continental Europe. The Company’s primary distribution is through retailers and foodservice distributors. For more information, please visit www.pilgrims.com.

About USA Cycling (USAC)

Recognized by the United States Olympic Committee and the Union Cycliste Internationale, USA Cycling is the official governing body for all disciplines of competitive cycling in the United States, including BMX, cyclo-cross, mountain bike, road and track. As a membership-based organization, USA Cycling compromises 64,000 members; 3,000+ clubs and teams; and 34 local associations. The national governing body sanctions over 2,600 competitive and non-competitive events throughout the U.S. each year and is responsible for the identification, development, and support of American cyclists. To learn more about USA Cycling, visit www.usacycling.org.